Live in the Hamptons
Hamptons and Montauk Influencer Marketing for Summer Businesses
Live for the summer season, from Westhampton to Montauk.
Published
Storytime is live in the Hamptons and Montauk, mainly in summer. Instagram creators book a collab at your restaurant, café, hotel or shop in the Storytime app, visit in person, show your staff a Collab Pass and post a Story tagging you. You tell us the offer and our team launches the campaign. The Hamptons are part of our New York area, next to New York City.
Our 2026 Hamptons campaigns ran through the summer, from late June to early September, for a hotel, a café, a restaurant and a retail brand, among others. In July 2026 we also brought creators out east for a weekend in Montauk.
A season that triples the population
Southampton Town's comprehensive plan says the summer population reaches nearly triple the year-round population, with the peak from July 4 to Labor Day and shoulder seasons from Memorial Day to July and from Labor Day into early November. The plan dates from 1999, but the housing numbers point the same way: about 47% of homes in East Hampton town and about 40% in Southampton town are seasonal or occasional-use (Census Bureau, 2020 to 2024 survey).
Year-round, the two towns had 101,001 residents in July 2025: 71,601 in Southampton and 29,400 in East Hampton (Census Bureau). In 2026, Southampton Town required beach parking permits from May 15 to September 15, which is a fair outline of the busy months.
Villages and hamlets
Southampton Town alone has 18 hamlets and seven villages, including Westhampton, Hampton Bays, Water Mill, Bridgehampton, Sagaponack and Sag Harbor. Further east are East Hampton and Montauk. In the Storytime app, creators can browse "The Hamptons & Montauk" or Montauk on its own. Storytime scores creators on where their followers live, which matters here because many summer visitors are New Yorkers: see our New York City page.
What a Hamptons campaign looks like
A summer offer works like anywhere else: a dish, a drink, a stay or a product, booked through the app. Plan it before Memorial Day so creators can book from the first busy weekend. Retail brands with stores in the city can run campaigns there too, as Ana Luisa did at its SoHo and West Village stores. Pricing is starting at $10 per influencer collab, and restaurant influencer marketing covers food campaigns in more depth.
You can see our Montauk weekend on Instagram.
Case studies
Frequently asked questions
Is Storytime live in the Hamptons all year?
The Hamptons and Montauk are live, but most campaigns run in summer. Our 2026 Hamptons campaigns ran from late June to early September. If you're open year-round, tell us and the team will say what an off-season campaign could look like.
When should a Hamptons business start a creator campaign?
Before Memorial Day weekend, so creators can book from the start of the season. Southampton Town's own plan puts the peak between July 4 and Labor Day.
Do creators have to come out to my venue?
For a venue campaign, yes: creators visit in person, check in by GPS and show a Collab Pass. Brands that also sell online can run a campaign with a promo code or link instead.
Why in-person beats paid ads: Nielsen’s consumer-trust research has long shown people trust recommendations from real people over brand advertising.
Explore influencer marketing
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By business and creator type
Get creators out east this summer
Send us your summer offer and our team will launch your Hamptons or Montauk campaign, starting at $10 per influencer collab.