How Storytime Boosted Ana Luisa’s Foot Traffic by 30% in Two Weeks

About Ana Luisa

Ana Luisa is a New York–based jewelry brand redefining everyday luxury with timeless, high-quality pieces designed to become the foundation of your daily stack. With two retail locations in Soho and the West Village, the brand embodies the philosophy behind its tagline: “Your jewelry uniform.” Each collection is crafted for modern women who seek “jewelry they can live in,” effortlessly blending style, comfort, and sustainability. As Ana Luisa prepares to expand nationwide over the next 12 months, the brand continues to strengthen its connection with customers through elevated in-store experiences that reflect its commitment to accessibility, quality, and community.

Breaking Through the Influencer Marketing Roadblocks

As a direct-to-consumer brand, Ana Luisa places equal emphasis on both its online presence and in-store experiences, two pillars that work hand in hand to drive growth.

The brand’s physical locations not only serve as experiential spaces where customers can connect with the brand’s values but also fuel its online sales performance. Before discovering Storytime, Ana Luisa managed influencer collaborations entirely in-house. Their approach focused on identifying influencers whose audiences matched their core demographic and offering a flat fee for in-store visits in exchange for content. While this method helped raise awareness, it lacked scalability, automation, and reliable ways to measure performance.

Tracking ROI and connecting online visibility to physical store visits proved to be one of the brand’s biggest challenges.

Without access to creators’ data or real-time performance metrics, campaigns often relied on guesswork. Through Storytime, Ana Luisa gained access to a more transparent, data-driven, and cost-effective solution: one that allowed them to reach hyper-local creators at a scale. As their team shared, “The main benefit is the quantity and quality of creators we were able to bring into the store in such a short period of time, it’s unbelievable.” In just six weeks, Ana Luisa hosted 195 influencers in-store, unlocking a new level of measurable impact on foot traffic and sales.

30% Increase in Foot Traffic Within Two Weeks of Launching their campaign on Storytime

To measure the results of their Storytime campaign, Ana Luisa compared foot traffic period over period, analyzing the first two weeks after launching on Storytime versus the two weeks prior. Each of their retail stores is equipped with foot traffic counters that track customer entries by counting physical footsteps. This allowed the team to quantify the direct impact of influencer visits and content on in-store activity. Through this method, Ana Luisa recorded a 30% increase in foot traffic following the start of their Storytime campaign, clearly demonstrating how digital influence translated into real-world store performance.

Storytime was an Unexpected Discovery That Redefined Their Marketing Approach

Ana Luisa’s journey with Storytime began unexpectedly through the power of organic word-of-mouth on social media. 

“We actually found Storytime on Instagram,” their team shared. “An influencer posted a reel talking about the platform, and one of our co-founders sent it to the marketing team. We reached out on the website, and things kicked off right away.” Eve said.

What began as a casual discovery quickly turned into one of their most impactful marketing decisions to date. The turning point? A simple offer. Before Storytime, Ana Luisa had already invested hundreds of thousands of dollars into influencer marketing campaigns, struggling to work with high-profile creators and managing everything in-house without really tapping into local reach. Scaling remained difficult and hard to measure. “It was a low-risk, high-reward scenario for us. Our only cost was the product which we were willing to give away, and the monthly fee we pay Storytime doesn’t even get you one Instagram Story in the influencer marketing world. It’s super cost-effective for brands.” said Eve. Coming from a strong influencer marketing background, the Ana Luisa team knew the real power of authentic voices, they already understood that bigger doesn’t mean better. 

“People don’t assume that micro-influencers with small followings have a big impact,” one of their founders explained. “But we’ve seen firsthand that they’re the ones who build the strongest brand loyalty and community.”

Storytime perfectly aligned with that belief, matching Ana Luisa with genuine creators who loved the brand and produced high-quality, on-brief content. “The creators were super excited about the brand, and the content really reflects that,” they shared. “Plus, we get full rights to reuse the content across our own channels, and it performs incredibly well. That’s a massive benefit that really sold us on the platform.”

A Fast-Track to Scalable Influencer Success

When asked whether they would recommend Storytime to other local retailers, Ana Luisa didn’t hesitate. “It’s a fast-track influencer marketing tool,” they shared. 

Reflecting on their experience, the team emphasized just how transformative the partnership has been. 

“In our experience, we’ve opened two stores in two years and were able to bring in around 40–50 quality influencers with a significant budget. With Storytime, we quadrupled those numbers in just six weeks.” 

Beyond the measurable growth, Ana Luisa also highlighted the collaborative nature of the partnership: “The team is super nice and responsive, it really feels like working with people who care about your brand’s success.” For Ana Luisa, Storytime has proven to be more than a platform, it’s become a growth engine for authentic, measurable, and community-driven influencer marketing.