Lenwich’s Organic Rise to 3.3M Impressions through Storytime Creators
See how Lenwich reached 3.3M impressions through Storytime creators. Discover real results from NYC’s favorite sandwich brand powered by influencer marketing.
About Lenwich
Lenwich is a New York based quick-service restaurant specializing in sandwiches, salads, and breakfast favorites. With 14 locations across the city, Lenwich caters to a wide demographic; primarily busy New Yorkers aged 20 to 50; who are looking for a quick, high-quality meal during their workday.
Best known for its iconic Chicken Caesar Wrap, which has become a viral favorite among locals and online food creators, Lenwich has built a cult following across the city. The wrap’s craveable flavor and consistent quality have made it a staple for office workers, students, and content creators looking for the perfect New York lunch.
How Storytime Became Lenwich’s First Step into the Marketing World
Before partnering with Storytime, Lenwich had never invested in social media or any type of marketing. As a homegrown New York brand, they relied entirely on loyal regulars. When Storytime approached them, it felt like the perfect opportunity to “test the waters” and explore a new way to reach customers - without the complexity or cost of traditional marketing.
Because Lenwich didn’t have a dedicated marketing department or budget, they had never worked with influencers before. What immediately stood out to them was Storytime’s simplicity: they didn’t need to search for creators, manage outreach, or track posts. Everything was handled seamlessly.
Their favorite part? How effortless it all felt. Once they set up their campaign, vetted influencers began visiting locations on their own, creating authentic content and spreading the word organically. Lenwich especially appreciated that Storytime managed all the analytics and follow-up, giving them clear visibility into performance without the usual marketing hassle.
Why Storytime?
When asked whether they’d recommend Storytime to another restaurant chain, the answer was an enthusiastic yes.
For Lenwich, Storytime became more than just a marketing tool. It was a bridge into the digital space, helping them stay relevant in a city where online presence is the key to all the doors of success.
“Absolutely! Especially for brands that don’t have a marketing budget or aren’t familiar with digital marketing. Storytime keeps you connected to social media and ensures your brand stays visible through authentic, ongoing content.”
Mesurable Impact: +1,100% increase in visits
What started as a small experiment quickly turned into one of Storytime’s biggest success stories. Lenwich began with just 38 influencer visits per month, unsure of what to expect. Within a year, that number skyrocketed to over 480 creators per month: that’s more than 1,100% increase in visits.
The result was impossible to ignore. Lenwich began seeing constant mentions on Instagram, with over 2,300 creator posts generating 3.3 million impressions. Their signature Caesar Wrap became a daily feature across creators’ feeds and stories. The brand’s name became a familiar sight in New Yorkers’ explore pages and food reels, turning casual mentions into an ongoing wave of organic visibility.
“It’s amazing to see how often we’re mentioned now,” Michelle shared. “We love being out there and seeing influencers include Lenwich in their content. It’s become part of our identity - and we reuse a lot of their posts for our own page.”
What began as a quiet local brand is now one that New Yorkers recognize instantly on social media, thanks to consistent creator-generated content that keeps Lenwich on top of mind and always trending.
Proof That Organic Consistency Works
The collaboration between Lenwich and Storytime showcases how even a brand with no marketing budget or prior digital strategy can achieve viral visibility through the power of consistency.
By opening their doors to creators, Lenwich transformed local foot traffic into a citywide social presence, all without paid ads or agencies. From their Caesar Wrap going viral to over 480 creators visiting monthly, Lenwich’s story proves that when great products meet the right platform, organic growth follows naturally. Storytime gave them the structure, analytics, and consistency they never had before - turning casual visits into measurable impact and genuine community buzz.
For Lenwich, this isn’t just marketing. It’s proof that word-of-mouth has evolved, and Storytime is the bridge between old-fashioned loyalty and modern digital influence.