How Culture Scaled Local Influence with a 1,230% ROI
See how Culture achieved a 1,230% ROI using Storytime. Explore real metrics on creator growth, impressions, and EMV in this full case study.
“It’s a classic story - as a small business owner, I spend so much time operating the business that there’s hardly any left to market it. Storytime gave us the chance to work with people who truly know marketing and helped us get the word out further than we ever could on our own.”
About Culture
Culture – An American Yogurt Company is a handcrafted frozen yogurt brand dedicated to freshness, quality, and authenticity. Every product is made from scratch using milk sourced from local farms, with both yogurt and toppings prepared in-house daily. The result is a fresh, natural, and delicious treat that can be enjoyed as either a sweet indulgence or a wholesome meal; depending on how you build it.
Culture appeals to a wide audience, from kids and teens to adults, thanks to its balance of health and flavor. The brand’s philosophy is simple: make high-quality, fresh products accessible to everyone. As the founder notes, “People can tell when you’re using fresh ingredients, and they appreciate it.”
What Led Culture to Storytime
Culture is known for its exceptional quality. Every batch is made from scratch using locally sourced milk and fresh, natural ingredients - a process that demands time, precision, and care. While this dedication to quality sets them apart, it also means their focus is almost entirely on operations, leaving little bandwidth for marketing. As a result, although customers love the product, Culture struggled to expand brand awareness beyond its existing community.
Before partnering with Storytime, influencer collaborations were handled manually through direct messages: a slow, unstructured process that offered no performance data or measurable ROI. By joining Storytime, Culture gained access to a network of vetted local influencers passionate about food and wellness. Storytime’s platform automated influencer outreach, tracked campaign results, and provided clear performance insights, allowing Culture to market effectively without losing focus on what they do best: crafting high-quality frozen yogurt.
In less than a year, Culture’s influencer activity grew to 419 influencers generating 710 posts, reaching over 1.3 million people, resulting in a remarkable earned media value ratio and sustained month-over-month growth in influencer engagement.
The campaign data shows consistent acceleration, from only 16 influencer posts in November 2024 to 134 in October 2025, marking an eightfold increase in creator participation and visibility.
Growing Through Authentic Content
Storytime has significantly increased Culture’s social media exposure by providing transparent data on influencer performance. Since joining, their social media visits have grown by 6 times, and they’ve seen that growth translate directly into increased foot traffic over the months.
They genuinely enjoy seeing how different creators interpret and share the brand “it’s refreshing to see Culture through their lens and reach audiences we wouldn’t have otherwise.” Says Jenny. “The integration with Storytime has been simple and seamless; we’ve never had any operational issues, and the creators who visit truly appreciate our product, which shows in the authenticity of their posts. We also love reusing their photos and videos across our own social channels.”
“I love the content that the influencers create, there’s a lot of unique pictures and it’s nice to see content created from another perspective. That’s my favorite part about Storytime.”